Reflections on 2024: A Year of Growth, Rest, and New Beginnings
Hello, gorgeous souls!
It’s hard to believe that 2024 is already behind us. What a year it’s been. If I’m being honest, I’ve felt all the highs and lows that come with balancing a full-time career, running Smith House Couture, and navigating life’s many twists and turns. There were moments when I felt stretched thin, trying to keep everything going while ensuring that this boutique, this beautiful community, continued to flourish. 2024 was definitely a year of burnout — but also one of profound lessons.
Running a business while managing all the other hats I wear can sometimes feel like I’m juggling flaming torches. You know, fun, exciting, but also very, very risky. It wasn’t always easy to balance everything, but through the exhaustion came clarity. I realized how important it is to give yourself permission to rest — something I’m sure many of you can relate to. With that in mind, by the end of the year, I made the decision to pause events and limit new collections. It wasn’t just about stepping back from the hustle and bustle, though. It was about intentionally creating space to breathe, to reflect, and to spend quality time with loved ones during the holiday season.
And you know what? It was amazing. There’s something so powerful about taking a moment to reconnect with yourself and the people who matter most. I had the chance to recharge my spirit, reflect on the successes and lessons of the year, and take a step back to evaluate the direction I want to take in 2025.
Now, as we step into a fresh new year, I feel invigorated and so excited for what’s ahead. We’ve been working hard behind the scenes to bring new, beautiful styles to Smith House Couture that I know you’ll absolutely love. The fresh cuts, fabrics, and designs will not only help you feel beautiful, but also confident and empowered — just like we’ve always strived for.
But that's not all! 2025 is also bringing with it some incredible travel opportunities, so keep your eyes peeled for those! Plus, we’re making exciting updates to our private party offerings. If you’ve been thinking about hosting your own Smith House Couture event, I can't wait to share some fresh ideas that will make your experience even more special.
In the midst of it all, my biggest takeaway from 2024 is that sometimes, taking a step back is the best way to move forward. This space we’ve cultivated together is so much more than just a boutique. It’s a community of women supporting women, lifting each other up, and sharing in the journey of looking and feeling our very best. And for that, I’m incredibly grateful.
Thank you, as always, for being a part of this beautiful journey with me. 2025 is going to be full of exciting new adventures, and I can’t wait to continue sharing it with all of you.
Here’s to new beginnings, new styles, and the beauty of life’s little moments!
With love and gratitude,
Emily